If you’re thinking about purchasing a copier, think of it like buying a new car. Only suckers go to a car dealership and pay sticker price. Car dealers overprice their inventory and allow for wiggle room to negotiate on price. Copier suppliers do the same thing. Don’t get suckered into paying list price.
Avoid paying list price with these negotiating tips:
Know your needs
It’s critical that you know what your needs are before making a purchase. By knowing your needs, you will avoid paying extra for features you don’t need. For example, if your office never prints in color, there is no reason for you to pay 20% to 30% more for a color copier. If you’re unsure of what your needs are because you don’t know what options are available to you, you may want to read the Commercial Copier Buyer’s Guide. The guide covers available copier features and will walk you through how to make a decision that is right for you.
Do your homework
The Commercial Copiers Buyer’s Guide is a good place to start with your copier research. Once you’ve narrowed down what your needs are, start researching online for copiers that fit your needs. This will give you an idea of how much the kind of copier you need sells for, which can help when you start negotiating a price with suppliers.
If you are planning to purchase an extended service contract on your copier, the copier supplier may be willing to lower your price. However, a service contract may ultimately be a bad investment. Copiers are much more reliable nowadays. A service contract is like an insurance policy. You may be paying for it and rarely, if ever, get any kind of return on that financial investment. Carefully weigh if a service contract is ultimately worth the potential discount.
Going back to the car dealership analogy, if you already have a copier, you may be able to trade-in with your purchase. If you do have a trade, it would be best to wait until the end of the negotiation to mention it. If you mention your trade at the beginning, the copier supplier may inflate the value of your trade-in to disguise what is an inferior deal.
If a brand new copier is out of your price range, you may want to consider a used copier. Many copier suppliers have refurbished units that come with limited warranties. A used copier can save you a lot of upfront costs and last for many years.
Leasing a copier
Another option, if a brand new copier is out of your price range, is to consider leasing a copier. It won’t be as expensive initially since you will pay monthly, but over the duration of the lease, you could ultimately end up spending more than if you had purchased the copier. If you haven’t considered leasing, you may want to review The Pros and Cons of Leasing vs. Buying a Copier in the Commercial Copiers Buyer’s Guide or 5 Mistakes to Avoid When Leasing a Copier.
Ready to start negotiating?
Now that you’re armed with a negotiating strategy, get real-world prices on copiers. Fill out our form and we can put you in touch with up to 5 reputable copier suppliers who will give you free price quotes.